1. In your first paragraph: Define hegemony and explain how it functions in critical/cultural studies as a framework for analyses (you will need to use the keyword article and SHOULD ALSO DRAW on other readings that have discussed hegemony–there have been many).

2. Then, introduce a piece of media (the shorter the better, a television advertisement or music video generally work best) that you can analyze for how it REINFORCES or CHALLENGES hegemonic notions related to one or more identity categories we have discussed so far in class. Choose from:

a. Race

b. Gender/Sexuality

d. Socioeconomic level/Class

e. National Identity/”Western” versus “Non-Western”

f. Religious Identity

The media that was chosen for this assignment was the music video by Robin Thicke: