You are required to write a report summarising and providing solutions to case questions for the above case study. First, you are to explain the ‘essence’ of the case (that is ‘Summary of the case’ – 300 words). Second, you are also to provide critically analysed solutions to the end-of-case questions. The solutions to each individual case question should not exceed 300 words. Last, you are to provide conclusions for the case (300 words). It is expected that you would conduct some additional research and engage with relevant literature while providing solutions to the case questions. The word limit is 2400 (+-240) words. The word limit includes a summary, solutions to case questions and a conclusion. Please also print the total word count on the cover page. The report must include a Cover Page, Table of Contents Page, Summary of the Case, Solution to case questions, Conclusion, and Reference List. You are expected to use at least 12 different scholarly sources (a majority of which should be peer-reviewed journal articles and books) to support your arguments and discussion.

Please address the following case questions:

Subway brings to China various intellectual property in the form of trademarks, patents, and an entire business system. What are the specific threats to Subway’s intellectual property in China? What can Subway do to protect its intellectual property in China?

What are the advantages and disadvantages of franchising in China? What can Subway do to overcome the disadvantages? From Subway’s perspective, is franchising the best entry strategy for China?

Subway faces various cultural challenges in China. What are these challenges, and what can Subway and its master franchisee do to overcome them?

What steps should Subway management take to better pursue franchising opportunities in China?

Requirements: 2400