BUSINESS STRATEGY REPORT

Structure: The assignment has three main parts:

Part I: Strategy development for your chosen case study organization (~2,000 words).

Part II: Implementation plan for the chosen strategy (~500 words).

Part III: Reflection on the strategy tools and methods used and their impact (~500 words).

Selection Criteria: Select an organization that hasn’t been discussed in class as a primary case study. The organization can be of any type, as long as it’s a real, existing entity.

Research Basis: You don’t need primary data. Instead, conduct extensive desk research using public sources and library resources. If there’s insufficient information on your initial choice, consider a different organization.

Avoid using SWOT and PESTLE analysis.

Tools and Concepts to Use: You can use External Analysis, Internal Analysis, TOWS, Strategy Maps, and other relevant strategy frameworks.

Apply strategy tools and concepts discussed in class.