Overview:

For this assignment, you will prepare a deliverable focused on tools for e-commerce promotion. You may choose one of the following format options for your deliverable: a written outline, an infographic, or a slide presentation. Please follow the instructions below and be sure to follow APA formatting guidelines.

Refer to the APA Resources area in the “Student Resources” button on our course home page.

Instructions:

In Module 4, we learned about e-commerce promotion. For this assignment, you will create a deliverable (either a written outline, an infographic, or a slide presentation) that communicates the information below. See the attached handout to view resources that can assist you in creating some of these types of deliverables. Handout – ‘How To’ Resources for Creative Deliverables (Canvas).pdfOpen this document with ReadSpeaker docReader Download Handout – ‘How To’ Resources for Creative Deliverables (Canvas).pdfOpen this document with ReadSpeaker docReader

1. Compare various tactical tools that can be used for e-commerce promotion.

o How do you integrate your social media tactics with your promotional activities?

o Should you allow customers to post critical comments on your website about your products and services? If so, why?

2. An outline or infographic should be of sufficient length and detail to thoroughly explain the key issues.

3. Presentations should include an adequate number of slides to thoroughly respond to the assignment.

o Use the last slide as a “reference” slide to include your resources.

o Use citations on individual slides by putting the resource(s) in small print at the bottom of the slide.