Learning Outcomes:

1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1)

2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (CLO-3)

3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4)

Part-A:Case Study (Max Marks-7)

Read the Chapter Case Study “McDonald’s—Colonel Sanders would be Proud, KFC is a Global Brand” from Chapter No- 8entitled “Global Marketing” given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

1. While expanding globally, which sociocultural factors you think have affected KFC?

2. On what basis you may differentiate the growth strategies taken by KFCin the United States and China?

3. Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy?

Part-B:Critical Thinking (Max Marks-3)

1. Think about the various soft drinks that you know from your local market (like Coca-Cola, Pepsi, 7-Up, etc.). Critically examine how do these various brands position themselves in the Saudi Arabian market?(CH-9)