The Critical Questions section (up to two pages) will include the following:

From a marketing perspective based on Price and Product at Texas Christian University (TCU), develop two critical questions that will help answer how to create value within its industry. In constructing your critical questions, think about how DeVoe School of Business Virtuous Business Model could influence TCU and its stakeholders within its industry.

Add least one critical question should have some element of diversity, equity, and/or inclusion.

Under each critical question, fully explain in a paragraph how it can help answer, from a marketing perspective, how the TCU can best create value within its industry, and identify which stakeholder group(s), e.g., stockholders, employees, customers, community, etc., is(are) affected by this critical question.

Based on your two critical questions on Price and Product at Texas Christian University (TCU) , propose two marketing strategies that will best help the organization increase the creation of value for its stakeholders. Include details for each strategy (for example: goals, objectives, action steps, protocols, resources, metrics to measure, definition of terms, etc.). Please make sure you Cite your information or it will not be accepted.

Under each marketing strategy, fully explain how the strategy will help create value and how the strategy is aligned with the Business Virtuous Business Model.