The Assignment:

Combine one panel from “Figure A” and one panel from “Figure B”, at a time, to create two “diagrams” that

represent the following long-run examples (i.e., apply the graph-overlapping technique discussed in Lecture 3

by printing each panel from each figure on a separate transparent paper). In other words: By overlapping of

one panel from Figure A over one panel from Figure B, identify two different “diagrams,” where each diagram

has to represent one of the following cases (i.e., do not change the names of the diagrams):

Diagram 1: The most economically-efficient advertising campaign.

(REQUIRED SUBMISSION).

Diagram 2: An advertising campaign that helped to promote product Zeta and at the same time be most cost

efficient; however, out of all panels that helped promoting product Zeta, this advertising campaign

was the least efficient in promoting the product.