1.Introduction (Problem, existing solutions & your innovation solution): Write about a page with three paragraphs. In the first paragraph, introduce the idea and the problem you are trying to solve. In the second paragraph you should talk about existing solutions for this problem. In the third paragraph, state how you will handle this problem to solve it effectively compared to the existing apps or solutions. Finally, conclude your idea with a summary and your next step.

2. The company’s name, vision, and mission. Search the web for some examples and ideas.

3. The business model(s) selected, & the detailed business model canvas: You should write each part in a detailed paragraph and use the canvas as a guideline. Pay special attention to value proposition, revenue stream, and target customers. See the textbook guidelines in chapters 2, 4, and 6.

4. Market and competitor’s analysis (at least two): describe the market (see Chapter 4). Find 2-3 similar businesses, analyze their services, and create a competitors’ grid.

5. Marketing strategy (see Chapters 6 and 7): Define your marketing strategy, and decide whether you will use social media or search engine advertising

B. Part Two SO 6:

6. Home page, and About us page (vision & mission), see lab 2

7. Product page(s) with categories and subcategories, see labs 3-6

8. Payment page, see lab 8

9. Calculating shipment page, see lab 9

10. Final project demonstration: Prepare a 7-10 slides presentation presenting a summary of your report (part 1). Then, show a demonstration of the website.

Project Rubric

Group members’ names:

Part Task No. Requirements Grade obtained Comments

Part One 1 Introduction (Problem, existing solutions & your innovation solution) 1

2 The company’s name, vision, and mission 1

3 The business model(s) selected, & the detailed business model canvas 3

4 Market and competitor’s analysis (at least two) 2

5 Marketing strategy (see Chapters 6 and 7) 2

Part One Total 9

Part Two 6 Home page, About us page (vision & mission) 1

7 Product page(s) with categories and subcategories 2

8 Payment page 1

9 Calculating shipment page 1

10 Final project demonstration (both students) 1

Part Two Total 6

Grand total 15

Suggested Task distribution

Team member 1: tasks 1, 2, 4, 6 & 9.

Team member 2: task 3, 5, 7, & 8.

Overall comments:

Good job. A suggestion to improve….