The creative brief begins with the overview section. The overview section must provide a short summary of the overall goals of your campaign and its importance to public health. It is this section where you must provide background information about the specific public ...

Target/Population data – According to data, BiPOC and those ages 13-24 years old suffer more risk/have higher rates of HIV. – https://www.hiv.gov/hiv-basics/overview/about-hiv-and-aids/who-is-at-risk-for-hiv Communication strategies – According to literature, the Health Belief Model and Social Cognitive Theory are the main two theories that can effectively communicate messages ...

consider the most appropriate theoretical approaches and strategies to use for your campaign (see chapter 4) research your audience sufficiently to allow you to segment the audience, select a target audience from among that segment, and begin to tailor messages to ...