Fast-moving consumer goods firms continued to experience supply-chain disruptions in 2022, even though most
countries worldwide began to lift Covid restrictions. These disruptions impacted firms in different ways. Firms are
still trying to return to pre-Covid era days when supplies were stable. Smartphone companies like Apple continued
to face supply chain disruptions of critical products such as microchips in 2022. These are predominantly produced
in Taiwan and mainland China where Covid restrictions were in place for extended periods than elsewhere.
Your task:
Assume Apple has hired you as a consultant, and your task is to:
Question 1
Apply the 3I Design Thinking model to develop strategies for Apple to regain market share caused by these disruptions.
Identify the nature of problems that the continued supply chain disruptions in your discussion of the recommended
strategies have caused.
Question 2
How can empathy influence the strategies that you have recommended?