Buyer Persona Market Segmentation

ou are assigned to create a buyer persona for business using at least ten (10) segmentation variables (demographics, geographics, psychographics and behavioural

elements).

Your business, Good Edi (www.good-edi.comLinks to an external site.), may target more than one market, and if so, focus on what you think is the largest target market.

A buyer persona is a description of an individual from a specific segment. It assists marketers in creating marketing strategies, whether a new promotion, a new product, a new pricing strategy or any strategic marketing tactic.

Your buyer persona must include:

– Name, picture of the buyer, DOB, profession and income of the buyer.

– Bio of the buyer.

– Brand preferences.

– Communication channels utilised.

– Aspirations, lifestyle.

– Any additional factor that you find relevant to the brand of your choice.

Below are some websites and samples to inspire you. Search the Internet for a ‘buyer persona template’ to find a suitable one for you.

https://xtensio.com/user-persona/Links to an external site.

https://optinmonster.com/how-to-create-a-concrete-buyer-persona-with-templatesexamples/Links to an external site.

https://blog.filestage.io/effective-buyer-persona-template-free-download/Links to an external site.

http://www.digitalmarketer.com/blog/customer-avatar-worksheet/Links to an external site.