Case Study: Med Chem Products

Write a three- to four-page report on the Med-Chem Products: Hospital Division case study found at the end of Chapter 13: Sales and Operations Planning.

Be sure to address the following questions in your report.

1. Describe the current system in use as it applies to the operations personnel and marketing personnel. To what extent does this system help or hinder Med-Chem’s ability to achieve its objectives? Why?

2. For marketing and operations, what are the critical activities that they must do well for Med-Chem to be successful in the marketplace?

3. What general recommendations would you make to Todd regarding the current situation?