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In this module, we introduced the concept of Customer Relationship Management (CRM).
Why is it important for companies to focus on their relationship with customers?
What is the risk of a company not understanding (or caring) about their customer?
Describe a situation that you’ve experienced with a product or service where you felt that the company cared about you as a customer.
How did they show this?
What was the impact of this situation on how you felt about the brand or the company?
