11.a Behavioural Finance is now an accepted discipline in the Financial markets.
Identify five different Behavioural biases which today’s Investors are typically
negatively impacted by. Explain the nature of each of those biases, and why Investors
may be negatively impacted. (10 marks)
11.b All Investment activities have been categorised and described as being
‘emotionally difficult’ to different degrees. Identify which investment activity is often
categorised and described as being ‘the most emotionally difficult’ and explain why it
is categorised and described as such.