How can social media be used to connect public figures, organizations, and products with exactly the right audience? For this short paper assignment, choose an entity (a public figure, group, company, program, or product) that interests you and take a critical look at how social media is being used to get the right message across to just the right people. You will also have a chance to exercise the APA formatting skills you practiced in the first module while you are applying what you have been learning about social media.