Students are requested to read Chapter 5, Timing of Entry, from Strategic Management of Technological Innovation and apply its concepts to evaluate strategic decisions regarding market entry timing in technological innovation.

Instructions:

1- Choose an industry where timing of entry has played a crucial role (e.g., smartphones, electric vehicles, streaming services). Identify and analyse: (5 Marks) (500-600 words)

 A first mover in the industry

 An early follower

 A late entrant

Compare their strategic decisions and discuss how their timing affected their market success or failure. Use concepts from Chapter 5, such as first-mover advantages/disadvantages, network externalities, and learning curve effects.

2- Discuss whether being a first mover is always beneficial. (3 Marks) (300-400words)

 Use examples and refer to the factors influencing optimal entry timing, such as customer uncertainty, enabling technologies, and competitive threats. Support your argument with evidence from academic sources or real-world cases.

3- Based on your analysis, recommend an optimal market entry strategy for a startup in an emerging industry (e.g., AI-driven healthcare, quantum computing). (2 Marks) (200-300 words)

 Justify your recommendation using concepts and theories from Chapter 5.

Directions:

 All students are encouraged to use their own words.

 Write a three-part essay (i.e., an essay that includes an introduction paragraph, the essay’s body, and a conclusion paragraph).

 Use Saudi Electronic University academic writing standards and APA style guidelines.

 Use proper referencing (APA style) to reference, other styles will not be accepted.

 Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.

 It is strongly encouraged that you submit all assignments into the safe assignment Originality Check prior to submitting it to your instructor for grading and review the grading rubric to understand how you will be graded for this assignment.