Module 01 Content

Week 1: Social Media ProfilesWe have been looking at different psychological theories and how we can use them to examine social media better.

For this assignment, you are to choose a living celebrity and spend some time looking through their active social media accounts: Facebook, TikTok, Twitter, Instagram, Pinterest, etc.

Then write your analysis, being sure to cover these points:

An introduction including who your subject is and an overview of them and their social media use

Examples/discussion of the schema(s) present in the social media: Identify and discuss any recurring themes, patterns, or schemas present in the celebrity’s social media content.

Use TWO of the theories listed below to describe what you learned about your celebrity

Examples/discussion of the cultivation theory

Examples/discussion of agenda-setting theory

Examples/discussion of social learning theory

Examples/discussion of uses and gratifications theory

For each theory selected, explain how it applies to the celebrity’s social media activity and provide specific examples.

Conclusion

Requirements: 3-5