You CANNOT use BA as the organisation for your assessment as this is being used in
seminars as a case study.
• The poster will require you to present a situational analysis of an organisation of your
choosing utilising strategic tools presented to you throughout the module e.g. Pestel,
porters five forces and bowmans clock. These figures and tables will need to be
accompanied by supporting text.
• The 2 minute informal Vlog will involve you making strategic recommendations to the
organisation based on your analysis presented in the poster
The A3 poster and Vlog will be submitted together in one file through Turnitin on 26th April at 2pm.
To do this you must follow the following instructions:
• The poster can be created in whatever software you are most comfortable with. Some
suggestions include PowerPoint, Canva and Word. It must be created in A3 format.
• Your 2 minute supporting Vlog will need to be recorded via zoom. It is critical that you open
Zoom, share your screen so that the poster is visible, press record, wait 30 seconds and
then communicate your 2 minute strategic recommendations. It is important that you do this
so that when we mark your work we can both see the information you have included in the
poster and can also listen to your 2 minute recommendations.
• This one media file must then be uploaded to the submission point
Seminars will be focused on refining your understanding of the strategic tools required, how to
provide strategic recommendations, how to create a poster and how to present Vlogs. Students
who need to re-sit this assessment will do so via repeating the same assessment but with a
different organisation in a different industry.
The library will also be offering online drop in sessions throughout the semester for those who feel
they need assistance with how to conduct research for the assignment
Key Marking Criteria
• Use of visual aids and oral presentation style
• Depth of strategic analysis
• Quality of strategic recommendations
• Quality of research and referencing
• Structure and organisation of content
Good Academic Practice
Academic integrity is fundamental to the values promoted by Swansea University. Academic integrity
reflects a shared set of principles which include honesty, trust, diligence, fairness and respect and
is about maintaining the integrity of a student’s work and their award. Academic integrity is based on
the ethos that how you learn is as important as what you learn.
Academic misconduct is to commit any act whereby a student may attempt to obtain for themselves,
or for another student, an unpermitted advantage. This shall apply whether students act alone or in
conjunction with another/others. This can relate to any form of assessed work. There are different
types of academic misconduct including plagiarism, collusion and commissioning.
The University takes academic misconduct very seriously and it can have a detrimental effect on
your results. If academic misconduct is found to have taken place, penalties will be applied.
Students should note that a claim of ignorance of the University’s expectations on good academic
practice is not an acceptable defence to an allegation of academic misconduct.
Self-plagiarism is the copying of work that was originally completed and submitted by a student and
resubmitted for another purpose, without acknowledgement. While self-plagiarism is not considered
as academic misconduct by the University, it is treated as poor academic practice by the School and
this is reflected in the marks awarded.
How can students learn about good academic practice?
Help with correct referencing is available from the School’s Library Subject Team – you can make
an appointment with a subject librarian for help with referencing. Access the library online
referencing guide for the School of Management. At the start of term, the library offers induction
sessions for new and continuing students and targeted sessions throughout the academic year. You
can also access information on good academic practice through the Swansea Centre for Academic
Success. More information on their services can be found on their web pages.
The Centre for Academic Success also provides a short online course on good academic practice
which can be access through the Academic Success pages.
See these useful guides on academic integrity and academic misconduct and understanding
plagiarism