All survey responses will remain anonymous

and confidential. For your efforts, you are eligible to be entered into a drawing for a new iPod Mini.

If you wish to be entered into the drawing, please include your e-mail address at the end of the

survey. Thank you in advance for your time and cooperation.

General Instructions

If, at any time during this survey there are any questions or sets of questions that you cannot answer,

or have no opinion, just leave them blank and go to the next question.

1. INTRODUCTION

1.1 In the past year, approximately how many electronic or computer products have you purchased

online or by catalogue? (Count multiple products in one order as separate)

 0

 1

 2-4

 5-10

 11+

1.2 From which of the following businesses have you purchased products within the last two years?

 PC Mall

 MacMall

 Both PC Mall and MacMall

 Have not purchased for either of them in the past two years

If 1.2 = Have not purchased for either of them in the past two years then skip ahead to 9.1.

1.3 Through which of the following methods have you purchased products from PC Mall or

MacMall within the last two years? (Choose all that apply)

 Web site search followed by online order

 Web site search followed by phone order

 Catalog search followed by phone order

 Catalog search followed by online order

1.4 What/Who influenced your decision to purchase from PC Mall or MacMall? (Check all that

apply)

 PC Mall or MacMall catalogs

 Third-party evaluation websites (e.g. bizrate.com)

 Recommended by friend/acquaintance

 Price search engines (e.g. pricescan.com)

 Chat rooms/message boards

 Banner/pop-up ads

 Other

______________________________________________________________________

1.5 How satisfied are you with the frequency that you receive catalogs from PC Mall or MacMall on

an ongoing basis (i.e. how often you receive them)? (Check the appropriate level)

       

Too Few Just

Right

Too

Many

Do Not

Receive

1.6 How often WOULD YOU LIKE TO receive catalogs from PC Mall or MacMall? (Choose One)

 Prefer not to receive

 Weekly

 Monthly

 Quarterly

 Semi-Annually

 Annually

2. SUPPORT SERVICES

2.1 On average, how satisfied are you with the following aspects of PC Mall or MacMall’s processing

of your order?

1 Very Unsatisfied

2 Moderately Unsatisfied

3 Slightly Unsatisfied

4 Neutral

5 Slightly Satisfied

6 Moderately Satisfied

7 Very Satisfied

1 2 3 4 5 6 7

       Timeliness of processing your order for shipment

      

Accuracy of delivered products (e.g., Deliver the

right product(s) to the right address)

      

Condition of delivered products (i.e. Was the

product damaged during shipping?)

      

Information about your order status (i.e. Online, Email,

Post, Phone)

2.2 What is your most preferred method of being informed of your delivery/order status? (Please

check one)

 E-mail

 Phone Call

 Fax

 Online

 Other

3. PRODUCT INFORMATION

3.1 How satisfied are you with the following aspects of product information available on PC Mall or

MacMall’s web site or catalog? (If you have not visited the web site or viewed a catalog in the past

two years, skip this question.)

1 Very Unsatisfied

2 Moderately Unsatisfied

3 Slightly Unsatisfied

4 Neutral

5 Slightly Satisfied

6 Moderately Satisfied

7 Very Satisfied

1 2 3 4 5 6 7

      

Completeness of product information on web

(Does it give you all the information that you need?)

      

Usefulness of the product information contained in

the catalog

       Accuracy of product information

      

Information about compatibility with other

products

      

Accuracy of in-stock/out-of-stock information on

web

       Ease of comparison among products