Research one of the following three products and related industries. Create a comparative matrix (including your product) using the template and example provided to get some ideas. You will need to decide your objectives (Price, Easy to Use, Color Options, etc.) and your direct competitors. However, do not forget to include any indirect competitors or industries. NOTE: The template is just a starting point for your comparative matrix, and you may need to add more rows or columns depending on your building and research for your matrix. Remember, this will be an essential step in answering the questions in the next step, so you need to be mindful and thoughtful about what goes into your matrix.

• Digital Cameras
• Athletic Shoes
• Soft Drinks