Learning Outcomes:

Knowledge:

1.3 Explain the forces driving and evaluating the impact of globalization:

Skills:

2.1 Analyse the effects of culture, politics, and economic systems in the context of international business

2.2 Identify the major components of international business management:

Values:

3.1 Carry out effective self-evaluation through discussing economic systems in the international business context

Report Writing

In this assignment, you will conduct an in-depth analysis of any publicly listed Saudi Company that operates in GCC. Your aim is to investigate how the selected MCN deals with the challenges and opportunities it is facing due to cultural, political, and economic differences in any of the country it operates. To complete this assignment, follow the tasks highlighted below:

1. Present the study report with clear Introduction and Conclusion including your own views. (minimum words: 300, marks: 2)

2. Using SWOT analysis, analyze the external and internal environment of your selected company. (minimum words: 700, marks: 5)

Strengths: Explain the strengths of the selected company;

Weaknesses: Describe the areas of weakness in the company’s operations;

Opportunities: Examine factors that may improve the company’s chances of success;

Threats: Discuss the external threats to the business company’s success.

3. Analyze the political, economic, cultural and legal challenges the company currently faces in any of the country it operates (select one country in which the company operates for this analysis). (minimum words: 300, marks: 2)

4. References: Your paper must include at least five (5) external sources such as academic papers, reputable business databases, company websites, or government websites. (marks: 1)