In this assignment, you will explore the operational strategies of IKEA, a globally renowned furniture retailer. IKEA has revolutionized the furniture industry with its unique business model and operational efficiency. This assignment aims to deepen your understanding of operations management concepts by examining IKEA’s business model, visiting an IKEA store, and analyzing key operational aspects.
Your report should be structured in two sections:
- Research and analysis,
- Store visit and investigation.
Research & Analysis: Business model of IKEA and comparison with other furniture suppliers Research and describe the business model of IKEA. Use not only information available from the IKEA website or other internet sources, but analyze at least three publications from journals or research papers that provide critical aspects and a deeper understanding of the history and current business model of the company (Rubric item 1).
Further, compare and contrast IKEA’s business model with traditional furniture suppliers. Focus on aspects such as customer experience, product range & design, value proposition, or supply chain characteristics (Rubric item 1).