SLP Scenario

You are the HR manager for an organization with 1,500 employees in three

locations. In recent months, several employees have retired. This has left openings

in key areas of the organization. You posted the open positions prior to their

departure but have received very few viable applicants.

Your CEO is concerned that the information is not reaching the ideal audience. You

suggest using social media as a tool to reach a wider and more diverse pool of

applicants.

For this SLP, research organizations that have successfully used social media as a

recruiting tool. Using some of their marketing ideas, create a colorful job posting

handout for a social media venue of your choice. In two additional pages:

a. Give examples of three employers who use social media as a recruiting tool.

b. Identify the differences in creating a job posting for Monster or Career Builder

versus one of the social media sites.